About Fleck
We started out in 2019 with the aim of making modern home goods accessible to more people. Being born into a world where spaces were getting smaller and lifestyles were being influenced by global trends, we felt the need for high quality home goods evolved to the current needs & designed with a global mindset. Fleck aims to become the definitive choice for quality home goods for the modern consumer.
About the Founder
Shruti Gupta
Shruti’s has led multiple design ventures from the start for brands like PayPal, Frog & PayTM in her 8+ years of design experience.
Before starting Fleck she helped expand her family metal manufacturing business to a design-led export house.
She leads marketing & digital product for Fleck & co-owns operations.
About the Team
We are a small team with huge ambitions. Collaboration and open communication are the cornerstones of our team culture. We value the power of diverse ideas and actively encourage every team member to contribute their insights and opinions. By fostering a supportive and inclusive environment, we create space for innovation and continuous learning, allowing us to stay at the forefront of industry trends and push boundaries.
Current Openings
Performance Marketing Specialist
Managing, improving and optimizing performace marketing for the DTC efforts at Fleck
📍 : Noida
Experience: 2- 3 years
About the Role
We're seeking a data-driven Performance Marketing Specialist to manage and optimize our paid & organic advertising campaigns across digital platforms. You'll be responsible for driving measurable ROI through strategic campaign management, focusing on both our domestic market and international expansion
Core Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, Meta, (Facebook/Instagram/whatsapp), and other relevant platforms
Analyze campaign performance metrics and provide actionable insights through weekly/monthly reports
Implement A/B testing strategies for ad creatives, landing pages, and audience targeting
Track and improve key metrics: ROAS, CAC, conversion rates, and customer lifetime value
Marketing Automations
Oversee existing customer journey automations to ensure optimal performance
Design and implement new automated journeys to enhance customer experience
Email and Whatsapp Marketing
Analyze performance metrics and market trends to optimize broadcast and email campaigns
Develop and execute strategic plans to improve conversion rates
Monitor campaign analytics to identify opportunities for enhanced engagement
Requirements
- 2-4 years of hands-on experience in performance marketing, preferably in e-commerce/lifestyle brands
Preferred Qualifications
- Experience in luxury/premium product marketing
- Knowledge of international marketing, especially in Australia/US/UK markets
- Familiarity with marketplace advertising
- Understanding of gifting and festive season consumer behavior
Social Media Manager
Role Overview We're looking for a creative Social Media Manager to build and nurture our brand community across digital platforms. You'll be the voice of Fleck online, crafting compelling narratives around our products, artisans, and the lifestyle we represent.
Key Responsibilities
- Develop and execute social media strategy across Instagram, Facebook, Pinterest, and emerging platforms
- Create and curate engaging content calendar aligned with product launches, festivals, and gifting occasions
- Write compelling captions that blend our brand's premium positioning with approachable, warm storytelling
- Manage day-to-day community engagement, responding to comments, DMs, and building relationships with followers
- Collaborate with photographers/videographers to create visually stunning content showcasing our products
- Develop Instagram Reels, Stories, and carousel posts that drive engagement and product discovery
- Partner with influencers and brand advocates for authentic content creation
- Monitor social media trends and adapt strategies for the home decor and lifestyle space
- Work with artisan partners to share behind-the-scenes stories and craftsmanship processes
- Track and report on social media metrics: engagement rate, follower growth, reach, and content performance
Requirements
- 2-3 years of social media management experience, preferably in lifestyle, home decor, or luxury brands
- Exceptional writing skills with ability to adapt tone from elegant to conversational
- Strong visual aesthetic and understanding of photography/styling for social media
- Proficiency in content creation tools (Canva, basic video editing apps, scheduling tools)
- Experience in influencer outreach and collaboration management
- Understanding of social commerce and shoppable content strategies
- Ability to work in a fast-paced environment and manage multiple content streams
Preferred Qualifications
- Background in luxury/handcrafted/artisanal product marketing
- Knowledge of Indian festivals and gifting traditions
- Experience with Pinterest and YouTube content strategies
- Basic photography/styling skills
- Understanding of both domestic and international audience preferences